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Natural Selection contemporary menswear latest photo shoot at our London location house, Hackney
Founded in 2009 by John Park, Natural Selection takes inspiration in its name from Charles Darwin’s book ‘Origin of Species by way of Natural Selection’. Originally starting as a denim brand, and using only Japanese selvedge, the London based ready to wear label marries modern silhouettes and finishing techniques to authenticity and high-fidelity construction.
Fusing clean lines, relaxed tailoring and quality fabrications to realise considered and coherent collections, Natural Selection’s expertise in denim compliments the brand’s smart/casual juxtaposition, where understated design is paramount.
Location: London, E5
Old tram depot converted into a cool living space. Double height ceiling with white painted brick walls, original barn concrete floor, mezzanine level, log burner, and private courtyard.
The main space has a huge ceiling height and is illuminated by skylights that run the entire length of the roofspace.
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