Tia Maria Shoots ‘Get Behind The Mask’ Campaign in London

Tia Maria recently shot their latest global TV campaign, Get Behind The Mask, at our stunning London bar location.

This campaign, developed by the creative agency Harriman Steel, promotes their new cocktail mix, the Tia Breeze—a refreshing blend of Tia Maria and cranberry juice designed to appeal to out-of-home drinkers.

Tia Maria Shoots 'Get Behind The Mask' Campaign in London - Shootfactory

The ad, directed by American filmmaker Zoe Cassavetes, features a woman ordering a Tia Breeze in a chic bar while wearing a mask. As she moves through the space and meets her friends, she removes her mask, symbolising the drink’s refreshing and liberating spirit.
 

 

The Shoot Location

Location: London SW1X

The bar venue, spanning 450 square feet over two floors, was an ideal setting for the campaign. Its adaptable lighting, floor-to-ceiling windows, and rich decor provided a visually striking backdrop for the shoot. The space featured unique art installations, gold and red interiors, and plush furniture upholstered in Asian silk and mahogany. Notable design elements included grand oak doors, illuminated staircases, and two hanging crystal dragon sculptures extending across both floors.

While this location is no longer available, we offer similar event venues for shoots and events. Let us help you find the perfect space for your next production.

 

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