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Hackett’s Savile Row collection epitomises British elegance, offering a modern take on classic tailoring and luxury menswear. Known for its dedication to craftsmanship, Hackett draws on the rich heritage of Savile Row, the historic heart of bespoke British tailoring. For the latest product shoot of this collection, Hackett collaborated with Shootfactory to select an equally prestigious location — Bell House in London’s Dulwich area. This magnificent Grade II* listed Georgian property provided the perfect setting to showcase the collection, echoing its sophistication, timelessness, and attention to detail.
The Savile Row collection by Hackett blends tradition with contemporary refinement, offering men’s fashion that is both classic and relevant. Each piece is crafted with precision, from finely cut suits to luxurious overcoats, embodying the best of British tailoring. The collection features high-quality materials, understated elegance, and a dedication to fit that celebrates the body’s natural shape, creating pieces that exude confidence and sophistication.
In this collection, Hackett stays true to Savile Row’s legacy, incorporating heritage details such as structured shoulders, clean lines, and traditional fabrics like tweed and herringbone. However, there is a distinctly modern edge—lighter, more flexible materials and subtle design tweaks ensure comfort while maintaining the structured look that defines Savile Row tailoring. The collection’s versatile palette of navy, charcoal, and earthy tones brings warmth to the colder months, making it an ideal choice for formal and semi-formal settings.
Hackett selected Bell House as the shoot location to capture the essence of the Savile Row collection—a decision facilitated by Shootfactory. Located in Dulwich, just five miles from Westminster, Bell House is a Grade II listed Georgian mansion* that dates back to the 18th century. Bell House is a masterpiece of architectural heritage and grandeur with nearly two acres of beautifully landscaped gardens, grand rooms, and an impressive Venetian window that greets guests upon entry.
The interior spaces of Bell House are elegant yet understated, featuring full-length windows that flood the rooms with natural light and offer views of the lush gardens. This light allowed the photographers to capture the textures and details of the clothing in a way that artificial lighting rarely can. From the large drawing room with its garden views to the formal dining room, library, and study, each room provides a backdrop that speaks to the legacy of British refinement. This connection between location and product enhances the narrative of the Savile Row collection, grounding it in the traditions of British high society while presenting it as accessible for the modern man.
The Bell House location allowed Hackett to bring the Savile Row collection to life in a setting that mirrored its timeless style. The spacious, neutral interiors highlighted the craftsmanship of the tailored pieces, while the stately Georgian architecture added a sense of gravitas. This fusion of historic architecture and modern fashion reflects Hackett’s philosophy—respecting tradition while embracing modernity.
With its octagonal panes, the stately Venetian window on the first-floor landing created a striking backdrop for shots that captured the silhouette and movement of Hackett’s tailored coats and jackets. The garden views from the drawing room and the stone-lined hallway provided scenes that enhanced the natural tones of the collection, complementing the fabric textures and highlighting Hackett’s commitment to quality.
Bell House’s landscaped gardens, separated by a classic brick wall into two distinct areas, added another layer to the shoot. The larger garden, with mature shrubs and deep beds, provided excellent natural screening, creating a private, intimate outdoor space that reflected the quiet luxury of the Savile Row collection. The smaller lawned garden, more formal in structure, added a touch of traditional English landscaping, further connecting the collection with its British roots.
The choice of Bell House as the location for the Savile Row collection shoot was a stroke of genius. With its stately rooms, period details, and secluded gardens, Bell House embodies the British heritage that Hackett’s collection is rooted in. Its blend of grandeur and subtlety mirrored the elegance of Hackett’s designs, creating an environment where the collection felt at home.
The space’s layout provided versatility for the photoshoot, with each room adding a new dimension to the collection. Whether capturing the structured lines of a blazer against the Venetian window or a tailored coat framed by the property’s mature trees, every shot resonated with authenticity. Bell House wasn’t just a backdrop; it was an integral part of the storytelling, grounding the collection in a real-world setting that exudes both luxury and British charm.
The Hackett Savile Row collection photoshoot at Bell House was a masterclass on how location can elevate a brand’s narrative. Hackett successfully communicated the values of British elegance, heritage, and craftsmanship by choosing a setting as rich as the collection itself. This shoot reminds us of what makes British menswear unique: its roots in history, its dedication to quality, and its ability to adapt to the modern world without losing its soul.
With Shootfactory’s expertise in finding shoot locations in London that enhance a brand’s spirit, Hackett’s Savile Row collection was not only showcased but celebrated. In Bell House, the collection found a kindred spirit—a space that, like Hackett, honours the past while embracing the future. For those who appreciate the art of tailoring and the beauty of British heritage, this photoshoot is a testament to the enduring appeal of classic design.