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The world of men’s fashion is constantly evolving, and Picante’s Spring 24 collection captures the perfect balance between bold style and effortless sophistication. Inspired by clean lines, vibrant colours, and relaxed tailoring, this collection offers a contemporary take on spring essentials. To bring the collection to life, Shootfactory sourced an extraordinary modernist location house in Nottingham, a space that perfectly complements Picante’s latest designs’ sleek and dynamic aesthetic. Here, we take an exclusive look at how the collection and the location came together to create a truly impactful campaign.
Picante’s Spring 24 collection builds on the brand’s reputation for creating stylish, versatile menswear. Designed for men who embrace individuality, this collection features a range of pieces that transition seamlessly between casual and elevated looks. The designs are perfect for the changing season, from lightweight tailoring to breezy shirts and bold pops of colour.
The collection’s signature pieces include tailored trousers paired with open-collar shirts, statement outerwear in relaxed silhouettes, and soft, breathable fabrics in a palette that ranges from earthy neutrals to striking citrus tones. These elements create a fresh, contemporary, and undeniably wearable wardrobe.
A notable highlight of the collection is its emphasis on clean, modern lines that exude confidence without feeling overly structured. This approach aligns with the ethos of modern menswear: understated, elegant, and functional. The Picante man values quality and comfort while making bold style statements, and the Spring 24 collection delivers on all fronts.
An impressive modernist location house to showcase the collection in Nottingham. This property is a photographer’s dream, with its striking architecture, interior-driven design, and a touch of retro glamour that recalls the world of James Bond. The house’s sharp lines and open-plan layout provided the perfect canvas to highlight Picante’s minimalist designs and bold detailing.
The indoor swimming pool added a unique visual element to the shoot, offering reflective surfaces and moody lighting that enhanced the collection’s relaxed yet refined vibe. The property also boasts iconic furniture and props, which add depth and texture to the images, creating an interplay between fashion and architecture. This location didn’t just serve as a backdrop; it became an integral part of the storytelling, echoing the collection’s themes of modern sophistication.
The house’s natural light, expansive windows, and clean architectural features created a dynamic environment for the shoot, emphasising the sharp tailoring and fluid fabrics in the Spring 24 collection. The modernist setting also added an aspirational quality to the shoot, inviting viewers to imagine themselves in a world of effortless style and contemporary elegance.
The success of this campaign lay in the synergy between Picante’s designs and the modernist Nottingham location. The sleekness of the house’s interiors mirrored the collection’s clean lines and tailored fits. At the same time, the vibrant pops of colour in the clothing were perfectly contrasted against the property’s neutral tones and iconic furniture. The result was a visual narrative that felt cohesive, stylish, and undeniably modern.
For example, relaxed linen suits from the collection were styled against the angular features of the house’s architecture, creating a powerful juxtaposition of softness and structure. Meanwhile, casual open-collar shirts were paired with bold statement accessories, captured poolside in a setting that exuded luxury and ease. These scenes demonstrated how Picante’s designs adapt effortlessly to formal and laid-back environments, a versatility that appeals to the modern man.
The shoot’s creative direction emphasised movement and mood, aligning with Picante’s focus on clothes made to be lived in. The house’s open-plan spaces allowed the models to interact naturally with their surroundings, creating images that felt dynamic and full of life. Shots of models walking through the sunlit interiors or lounging by the pool captured the essence of the Spring 24 collection: clothing that is as comfortable as it is stylish.
Props, such as the house’s iconic mid-century furniture and sleek architectural features, also added layers of interest to the images. The creative team thoroughly used the house’s visual potential, incorporating geometric elements and reflective surfaces to enhance the collection’s bold silhouettes and vibrant colour palette.
By selecting a shoot location with such strong architectural character, Shootfactory allowed the creative team to push boundaries and create a campaign that felt fresh, aspirational, and memorable. This collaboration between fashion and space is a testament to how the right location can transform a photoshoot from good to extraordinary.
The Picante Spring 24 collection and accompanying campaign embody the essence of modern menswear: confident, stylish, and effortlessly versatile. By choosing a striking location like the modernist house in Nottingham, Picante and Shootfactory created a visual story that resonates with today’s fashion-forward audience. The sleek lines, bold colours, and relaxed silhouettes of the collection were beautifully framed by the architectural elegance of the location, resulting in a campaign that feels aspirational and relatable.
Whether you’re drawn to the clean tailoring, the playful pops of colour, or the luxurious setting, the Picante Spring 24 campaign celebrates contemporary style. It reminds us that fashion is not just about the clothes we wear but also about the environments we inhabit and how they work together to tell a story.