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Trailers are the film equivalent of natural selection. They allow us to find the good, weed out the bad and attach ourselves to the awesome. For that reason, action movies usually produce the most brilliant trailers, the kinds that are exciting and dramatic and able to pump us up to go see that movie right now!
Remember when Heath Ledger was cast as the Joker and everyone on the internet threw a fit? Yeah, this is the trailer that shut them up. Between his incredible makeup and gleefully sinister brand of evil, audiences quickly realised that this movie was going to be awesome.
It’s always a pleasure to watch a sword-wielding Uma Thurman run up vertical staircase banister, but what really makes this trailer stick out is its slick, stylish hyper-violence played out with almost no dialogue. It’s just two minutes of pure carnage.
Where is this? Is this Greece? Is this Athens? No, this is Sparta! With epic action sequences and just the right amount of ridiculousness, this trailer became an instant pop culture phenomenon.
With Arnold Schwarzenegger, Sylvester Stallone, Jet Li, Bruce Willis, Steve Austin and many, many more, this trailer served as a role call for famous action stars that made millions of fans around the world spontaneously implode.
He was ready to retire, now he’ll wish he had. This trailer is like a clip reel of famous action movie/buddy cop cliches, except Lethal Weapon was actually the film that created them.
With equal amounts of violence and humor, this trailer was already destined to be great, but what really sold it was an 11-year-old Chloe Grace Moretz vaulting over the heads of bad guys and slicing through their limbs.
Directed by the super-stylish Alfonso Cuaran, many Potter fans were surprised by the eerie and danger-filled trailer of Azkaban, which departed from the usual happy children’s magic of the previous films. This was our first hint that Azkaban was going to be on another playing field entirely.
Nobody knew what to think after the Cloverfield trailer, especially given that you don’t even seen the monster, just the increasing terror of New Yorks most unlucky going-away party. The final shot, however, ensured that everyone would give the movie a try.
Redefining the term car pornography, the fourth trailer for the ever-expanding Fast and the Furious series brought out fast cars, rooftop parkour and lots of scantily-clad ladies. On second thought, maybe it should be just be called regular pornography.
Every revolution begins with a spark, and lots of things are aflame in the appropriately titled “Catching Fire.” It isn’t often you see an action movie filled with political protest and girls being punched in the face.
With the great music and leather-clad kung-fu that we’d come to expect from the Matrix series, this trailer quickly cemented itself as one of the greats. Besides, who didn’t want to see the movie after watching Neo fight a horde of identical Smiths? That was worth the price of admission alone.
Combining some of the best-loved heroes from a variety of comics and previous films, this trailer could have fallen flat in a dozen different ways. Instead, it became an epic team effort that eventually led to one of the biggest box offices successes of all time.
What can we say? Christopher Nolan knows how to make a trailer. In this exciting preview for the final Batman film, buildings explode, football fields sink into the earth and Deshi Basara became an unlikely yet popular iTunes hit.