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For the Autumn Winter 2025 campaign with Net-a-Porter, Burberry presents a grounded yet expressive take on British style, shaped by Daniel Lee’s evolving vision for the brand. Set against a rural backdrop, the shoot brings together heritage references and contemporary styling, placing outerwear at the centre of the story.
The result is a series that feels rooted in the British landscape, with a strong sense of place running throughout. From orchard settings to open fields, the campaign frames fashion within nature, reinforcing Burberry’s long-standing connection to the countryside.
This campaign focuses on the idea of countryside dressing reworked for modern life. Traditional fabrics and familiar patterns are reintroduced through updated silhouettes, creating a wardrobe that moves comfortably between rural and urban settings.
Outerwear leads the direction, with classic coats reimagined in terms of proportion and material. Quilted jackets, long wool coats and layered knits appear across the series, styled with ease and practicality in mind. There is a clear emphasis on function, with garments designed to respond to the environment rather than sit apart from it.
The use of tartan and check patterns anchors the collection in British heritage, while softer details, such as floral motifs and textured knits, add variation to the overall look. Earthy tones run throughout, with shades of brown, camel and deep red sitting naturally against the landscape.
The setting feels informal and familiar, reinforcing the connection between clothing and environment. In another, a quilted jacket and bold red scarf are set against the texture of an old tree, combining structure with a more relaxed, outdoor mood.
The campaign strikes a balance between tradition and current styling, with heritage pieces worn in a way that feels relevant to a new audience.
@netaporter @burberry
Highwood in Kent provides a setting that clearly reflects the campaign’s narrative. The location combines a modern glass pavilion with a restored nineteenth-century gardener’s cottage, set within ten acres of varied landscape.
The pavilion introduces a clean, minimal space with floor-to-ceiling glass walls and polished concrete floors. This contrast allows light to move freely through the structure, creating a bright, open environment that complements contemporary styling.
In contrast, the cottage offers a more traditional setting, with red brick walls, wooden floors and panelled interiors. These details bring warmth and texture, supporting shoots that require a more classic or domestic feel.
The surrounding grounds extend the visual possibilities of the location. Woodland areas, open meadows and a working orchard provide natural backdrops that change with the seasons. The presence of a pond, farm elements and open land allows for a wide range of compositions without needing to move between multiple sites.
This combination of built space and landscape makes Highwood particularly suited to campaigns that draw on both heritage and modern design, as seen in this Burberry project.
At SHOOTFACTORY, locations are chosen for their ability to support a strong creative direction, and Highwood offers both variety and character within a single setting. For the Net-a-Porter and Burberry campaigns, the property enabled production to move seamlessly between modern architecture and traditional countryside scenes.
The contrast between the glass pavilion and the period cottage mirrors the balance within the collection itself. Clean, contemporary lines sit alongside familiar rural textures, creating a setting that feels aligned with the campaign’s narrative.
For fashion brands working with heritage themes or countryside-inspired styling, Highwood offers a flexible, visually grounded location that supports both editorial and commercial work.
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