Chelsea Peers has become a go-to for loungewear that combines relaxed comfort with thoughtful design. Their most recent product shoot brings this ethos to life, focusing on the brand’s gingham pyjama sets, which are crafted from certified organic cotton. The his and hers matching sets were photographed on location at Windsor Manor, a Tudor-style property in Berkshire that offered a warm, characterful backdrop. Choosing to shoot on location added an extra layer of authenticity, reflecting the ease and everyday feel of Chelsea Peers’ clothing.

The Product

The gingham pyjamas featured in the shoot are a celebration of simple, well-made design. Available in matching styles for men and women, the sets are made from certified organic cotton, offering a softer feel and a more considered approach to fabric sourcing. The relaxed silhouettes are perfect for slow mornings and unwinding at home, with classic button-up shirts and effortless, tapered trousers that pair comfort with subtle style. The gingham pattern adds a playful, nostalgic touch, while the neutral colourways keep the look clean and wearable.

The Mood of the Shoot

The shoot aimed to capture genuine, intimate moments between two people at ease in their environment. Natural light, gentle styling and soft textures worked together to tell a quiet story of comfort and connection. From coffee on the kitchen counter to quiet pauses in the hallway, the tone was set by the space itself. Nothing felt overdone. The styling was minimal, allowing the fabrics and space to take centre stage, with a warm and honest atmosphere running throughout the campaign imagery.

The Shoot Location in Berkshire

Windsor Manor provided the perfect setting for this shoot. Set in the Berkshire countryside, this striking period home combines original Tudor architecture with recently refurbished interiors that retain their character while offering a fresh, clean backdrop. From the timber beams and panelled walls to the soft furnishings and rustic kitchen features, every room offered something different while staying true to the same story.

This location added a lived-in quality to the final visuals, which was ideally suited to the Chelsea Peers brand.

WINDSOR MANOR
BERKSHIRE, SL4

Working with Shootfactory

Shootfactory played a role in helping bring this campaign to life by matching Chelsea Peers with a country property that supported the feel and tone of their collection. Whether a brand is looking for something period, minimal or distinctly architectural, Shootfactory offers a wide range of interior locations that lend themselves to both fashion and lifestyle storytelling.

For campaigns centred around feel, texture and everyday connection, location choice makes all the difference. Windsor Manor was more than a backdrop – it became part of the story, offering a warm and familiar setting that reflected the comfort-first ethos of Chelsea Peers.

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