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At Shootfactory, we believe that the right location transforms a photo shoot into a narrative, seamlessly blending brand identity with an authentic setting. When The White Company set out to capture the essence of its latest collection, the chosen backdrop needed to reflect its signature aesthetic—understated luxury, natural textures, and effortless living.
Enter The Piggeries, an idyllic contemporary retreat in Sussex, where Mediterranean-inspired architecture meets the calm of the British countryside. With its indoor-outdoor flow, soft neutral tones, and expansive rural views, it was the perfect location to showcase The White Company’s beautifully crafted wardrobe-essentials.
Nestled in the Sussex countryside, The Piggeries is a masterclass in modern rustic charm. Originally an agricultural building, it has been carefully reimagined into a contemporary sanctuary. Bright, open-plan spaces, floor-to-ceiling picture windows, and a seamless connection to nature made it a dream location for a brand synonymous with relaxed sophistication.
The house’s soft Mediterranean palette provided the ideal backdrop for The White Company’s collection, which features natural fabrics, soft layering, and classic tailoring. The muted interior tones allowed the textural details of knitwear, cottons, and linens to stand out, reinforcing the brand’s signature commitment to quality and timelessness.
Beyond the interiors, the terraced deck and heated pool offered an additional element of escapism, adding to the collection’s narrative of easy, everyday luxury.
The White Company is known for its effortless silhouettes and high-quality materials, designed to feel as good as they look. The shoot at The Piggeries captured the essence of modern, mindful dressing, blending practicality with softness, perfect for both relaxed weekends and countryside escapes.
The collection showcased layered textures, with cosy fleece jackets, soft woollens, and relaxed loungewear, ideal for transitional dressing. The neutral colour palette—a blend of warm beiges, soft greys, and crisp whites—harmonised with the earthy, natural tones of the location.
One of the standout shots features a casual countryside moment. A model wearing a wool gilet over a relaxed jumper and wide-leg trousers is accompanied by a child and a black Labrador against the backdrop of an open Land Rover and wildflower fields. The moment captures the spirit of The White Company, authentic, beautifully made pieces designed for real life.
Another scene takes place at the entrance of The Piggeries, where a model steps out in a monochrome loungewear set and a cropped fleece jacket, hand-in-hand with a child. The setting is intimate yet stylish, reinforcing the brand’s signature approach to blending fashion with lifestyle.
With its organic textures, natural light, and seamless indoor-outdoor design, The Piggeries in Sussex provided the perfect space to showcase The White Company’s latest collection. Its ability to balance contemporary style with rural charm made it an exceptional choice for capturing the ease and elegance that define the brand.
At Shootfactory, we specialise in locations that enhance a brand’s story. The Piggeries provided a sophisticated space where style meets comfort, and luxury feels effortless.