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In interior design, lighting has the transformative power to create ambience, elevate aesthetics, and bring functionality to life. The Soho Lighting Co’s commitment to beautifully crafted, timeless designs has made it a staple in premium lighting solutions. To capture the essence of its exquisite pendant light collection, the team paired its products with the stunning Noto location house in London from Shootfactory.
This collaboration resulted in a campaign that beautifully blends Victorian charm with contemporary luxury.
Renowned for their high-quality craftsmanship and design, The Soho Lighting Co. balances classic and modern elements in every product. Their pendant lighting collection exemplifies this ethos, combining elegance, durability, and adaptability to various interiors.
The Hollen Globe Aged Brass Glass Pendant Light is a true statement piece with its timeless globe silhouette and aged brass accents. This design exudes sophistication and is perfect for hallways, living spaces, or kitchens, providing a warm yet functional glow. Similarly, the Langdon Lantern Pendant Light in blackened brass captures an understated grandeur, blending effortlessly into traditional and contemporary spaces. Its clean lines and bold finish create a striking focal point that complements a range of interior styles.
These designs aren’t just lighting solutions; they reflect The Soho Lighting Co’s attention to detail and ability to blend aesthetic beauty with everyday practicality. The shoot aimed to showcase these qualities by pairing them with a location that reflected their elegance and adaptability.
When finding the perfect backdrop for this campaign, Shootfactory delivered the remarkable Noto location house. This Victorian, semi-detached property is a treasure trove of design inspiration, offering a mix of antique charm and contemporary flair. Its varied spaces and unique details provided the ideal canvas to showcase The Soho Lighting Co’s pendant lighting collection.
The black-and-white tiled hallway set a sophisticated tone entering the property. The Hollen Globe Pendant, suspended within this elegant space, highlighted how the lighting design enhances the dramatic Victorian features while maintaining a sense of timelessness. The interplay of light and shadow on the checkerboard floor emphasised the product’s ability to create an atmosphere in transitional spaces.
The wide staircase and double-arched doors leading to separate living rooms further reinforced the home’s Victorian grandeur. Here, the Langdon Lantern Pendant Light became a focal point, its bold yet minimal design complementing the property’s high ceilings and intricate detailing. The light perfectly bridged the gap between traditional architecture and contemporary interior aesthetics.
The property’s orangery, with its large bronze arched doors and verdant courtyard views, offered another standout setting. The warm glow of the pendant lights against the earthy tones of the marble and limestone interiors captured a sense of refined comfort. These spaces proved that Soho Lighting products are not just about illuminating rooms; they’re about creating moments and moods.
The synergy between The Soho Lighting Co’s pendant lighting and the rich textures of the Noto location house was undeniable. Every room in the home provided a unique perspective, reinforcing the versatility of the designs. From the masculine, dark-toned office to the bright and airy orangery, each space told a timeless elegance and modern functionality story.
The collaboration between The Soho Lighting Co. and this London shoot location was a masterclass in pairing products with places.