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The interplay of light, design, and atmosphere comes to life in Houseof.’s Jam Lighting collection, a nostalgic yet contemporary series that reimagines bold colour and timeless forms.
To introduce their latest collection, featuring the Jam Red 3-Light Glass Bowl Ceiling Light, the Jam Red Glass Bowl Floor Lamp, and the Jam Red Cordless Table Lamp, Houseof. selected the elegant House on the Hill in London SE14, represented by Shootfactory, as the perfect location to stage their shoot.
The Jam collection from Houseof. is a bold addition to their already impressive lighting range. Characterised by its striking red tones, minimalist curves, and glowing glass finishes, the collection blends nostalgia with a contemporary edge. The versatile and stylish pieces offer homeowners a way to make a statement while maintaining functionality.
With its vibrant colour palette and timeless aesthetic, the Jam collection redefines how lighting can transform interiors.
The House on the Hill, a Victorian gem in London, was the ideal setting for the Jam collection’s product shoot. This beautiful location house in London boasts gracefully proportioned rooms, high ceilings, and exceptional natural light, making it a dream space for showcasing lighting design.
The raised ground floor was a standout feature, with its traditional ceiling roses and coving paired with minimalist furniture. The natural light flooding through large bay windows highlighted the Jam lighting’s red tones, creating a perfect contrast against the house’s muted colour palette. The space’s blend of historic charm and modern sensibilities reinforced the Jam collection’s ability to adapt seamlessly to classic and contemporary interiors.
The kitchen and dining area, with its panoramic city views and rich green tones, provided a complementary setting for the Jam Red Cordless Table Lamp, demonstrating how the collection can enhance even the most sophisticated spaces. Meanwhile, the house’s original wooden floors and lightened surfaces amplified the warm glow of the Jam pieces, creating a welcoming, elegant atmosphere.
Shootfactory’s expertise in matching locations to brand visions was key to the success of this campaign. The House on the Hill provided a perfect balance of heritage and modernity, enabling Houseof. to highlight the versatility and boldness of the Jam collection.
The house’s carefully curated interiors, iconic Victorian architecture, and exceptional lighting conditions allowed the creative team to capture the full range of the Jam collection’s features. By selecting a location that echoed the brand’s ethos of blending timeless design with contemporary flair, Shootfactory ensured that the campaign would resonate with both traditional and modern audiences.
Lighting Up Spaces with Nostalgia and Style
Houseof.’s Jam collection is a testament to the transformative power of great design. By combining bold colour, nostalgic shapes, and modern functionality, the collection proves that lighting is more than just a practical necessity—it’s a way to define and elevate spaces.
The choice of the House on the Hill as the shoot location perfectly encapsulated this philosophy, showcasing how the Jam collection shines in both historical and contemporary settings. Thanks to the collaboration with Shootfactory, this campaign celebrates the art of lighting and its endless possibilities for creating beautiful interiors.