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When it comes to enhancing interiors while respecting a property’s character and history, Coat Paints’ new Claypaint collection offers a game-changing solution. Designed specifically for older properties, lime plaster, and heritage spaces, this breathable paint redefines natural finishes with an emphasis on sustainability and contemporary performance. Coat collaborated with Shootfactory to photograph the Claypaint collection in a beautifully preserved country barn conversion in Hambledon, Hampshire to showcase its stunning aesthetic and unique features.
Claypaint, Coat’s first-ever breathable paint, combines tradition with modern innovation. Perfect for lime plaster and older homes, it prevents moisture build-up and maintains the structural integrity of period properties. Made in the UK from natural clay, limestone, and water, it offers an eco-friendly solution with a perfectly flat matt finish.
This versatile paint isn’t just for historic homes—it’s equally suited to new builds, bringing a contemporary softness to modern interiors. Its focus on breathability, durability, and sustainability makes it the ultimate choice for homeowners wanting to preserve heritage while embracing stylish functionality. The collection’s soft, earthy tones are a beautiful way to complement rustic and contemporary designs.
The shoot occurred at Hambledon Barn, a 1715 timber-framed country conversion location in Hampshire. This historic property, with its vaulted ceilings, exposed beams, and period charm, provided the ideal backdrop for showcasing the Claypaint range. Its large open-plan spaces, such as the main barn room with an exposed brick chimney, highlighted the paint’s ability to enhance natural materials while adding warmth and elegance.
Unique features, such as the white-painted wooden mezzanine and the light-filled double doors, offered versatility for creative photography. Hambledon Barn’s character-rich aesthetic paired seamlessly with the collection, reinforcing its message of blending heritage preservation with modern design.
Shootfactory’s expertise in sourcing unique, character-filled shoot locations elevated this campaign. Hambledon Barn wasn’t just a stunning backdrop—it was a location that aligned perfectly with Coat Paints’ values of sustainability and timeless style. Importantly, this property allowed decorating, enabling the team to demonstrate the transformative power of the paint thoroughly.
By connecting Coat Paints with Hambledon Barn, Shootfactory ensured the campaign captured the essence of Claypaint’s versatility and elegance. This partnership showcases how the right location can tell a brand’s story, bringing out the best in both product and setting.