Fashion might come to mind when you think of French Connection, but their home collaboration with DFS proves that their design sensibilities extend far beyond the wardrobe. This exclusive range is about clean lines, premium materials, and refined tailoring that elevate everyday living spaces.

• Carlisle Sofa Range: With slim, flared arms and minimalist piping, this sofa delivers effortless sophistication. Its button-back detailing and sleek silhouette are pure mid-century style with a cool, modern edge.

• Studio Sofa: A perfect blend of angled arms, buttoned cushions, and sustainable fabric options like boucle and distressed velvet, this sofa brings an edgy contemporary twist to any room.

• Zinc Sofa Range: Loved for its rounded seats and relaxed, buttoned cushions, this range has been reimagined to combine ultimate comfort with timeless design.

• New Camden Chenille: Rounded arms and buttoned back cushions lend this piece a versatility suited to high-rise lofts or family living rooms.

• Hampi Sofa: Inspired by craftsmanship and global prints, this range creates an artisanal feel in a modern home.

• Hoxton Sofa: Timelessly elegant, this design blends modern aesthetics with old-fashioned comfort.

• https://www.frenchconnection.com/collections/dfs

Each piece in the collection is crafted to deliver a balance of elegance, functionality, and comfort, making it ideal for today’s lifestyle. Whether after a cosy family centrepiece or a chic statement sofa, this collection has something for every taste.

The Shoot Location

The Arch House, sourced by Shootfactory, provided a location as stunning as the furniture itself. This detached Victorian home in West London boasts an inviting mix of historic charm and contemporary design, making it the perfect backdrop for showcasing French Connection’s collaboration with DFS.

With five bedrooms, a large garden, and double-fronted elegance, the Arch House balances grandeur and homeliness. Inside, the natural light that floods through expansive windows highlights every detail of the collection’s premium fabrics and elegant lines. The gym, cinema room, and spacious interiors provided plenty of scope for creative photography. At the same time, the blend of period details and modern updates perfectly mirrored the collection’s mix of tradition and innovation.

One standout feature was the open-plan living space, where the tall ceilings and original Victorian features lent themselves beautifully to mid-century styling. The Zinc Sofa felt right at home against the airy backdrop of neutral tones and natural textures. At the same time, the Hoxton and Carlisle ranges stood out with their understated elegance in the more formal sitting areas.

With its lush greenery and open layout, the house’s garden added a serene yet stylish touch, creating a sense of harmony between indoor and outdoor spaces. Here, the versatility of pieces like the Studio Sofa truly came to life, proving just how adaptable this collection is.

ARCH HOUSE
LONDON, W4

Elevating the Vision

The collaboration between French Connection, DFS, and Shootfactory highlights the importance of pairing the right products with the right setting. Shootfactory’s ability to secure visually stunning and versatile locations like Arch House ensures that campaigns don’t just showcase furniture—they tell a story.

With its light-filled interiors, timeless Victorian features, and modern updates, Arch House allowed the collection’s mid-century inspiration to shine. From the crisp lines of the Carlisle Sofa to the bold textures of the Studio, this location house in London elevated every shot, capturing the essence of this collaboration: timeless elegance with a contemporary twist.

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