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Gieves & Hawkes has a long-standing reputation for British menswear that combines heritage tailoring with refined seasonal dressing. For their winter collection campaign, the brand created a series of looks that feel confident, composed and quietly luxurious. The shoot, carried out on location at Mastershipwrights in London, offered a fitting backdrop for a collection steeped in tradition but styled for a modern audience. With interiors that echo the character of the garments, the setting helped bring the collection to life through tone, atmosphere and context.
The winter edit showcases a selection of outerwear and knitwear designed with both function and elegance in mind. At the heart of the shoot is the Hovell top coat, crafted from grey herringbone wool by Vitale Barberis Canonico. Its double-faced finish, longer cut and fly front closure give the piece a streamlined silhouette that softens the line between tailored and relaxed. Slanted welt pockets and subtle construction details add to its understated appeal.
For those favouring a bolder approach, the Oxley Raglan Check Coat stands out for its tailored shape and rich patterning, while the Croft Bridge Coat offers a timeless take in a muted, versatile palette. Both designs feature signature rope detailing and map-lined pockets that nod to Gieves & Hawkes’ naval heritage.
Layered beneath the outerwear, the collection includes fine knit rollnecks, cardigans and quarter-zips. These pieces bring texture and warmth without interrupting the tailored shape of the overall look. Together, the styling is considered and contemporary, with every garment chosen for its ability to carry weight and detail in colder months.
The shoot took place at Mastershipwrights, a large and atmospheric location property near Greenwich, available through Shootfactory. With exposed brick walls, antique furniture and original features throughout, the location offered a dramatic yet intimate setting that enhanced the tone of the collection. Every element of the space, from the richly aged bookshelves to the military paraphernalia and period globes, contributed to a layered visual story.
The worn patina of the interior brought texture to the photographs, echoing the depth and craftsmanship of the coats. The richness of the space allowed each look to settle naturally within its environment, creating a sense of timelessness that felt aligned with the Gieves & Hawkes brand.
For editorial and product shoots, location is never just a background. It sets the pace, anchors the styling and strengthens the brand narrative. Shootfactory’s collaboration with Gieves & Hawkes on this project was centred on finding a location that would reflect the quiet confidence of the winter collection. Mastershipwrights delivered this and more, a space full of story, substance and style.
Shootfactory continues to provide brands with access to character-rich locations across London and the UK, ideally suited for fashion, interiors and campaign work.
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