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The long-standing partnership between Marks & Spencer and British interior designer Kelly Hoppen CBE continues to bring refined design into everyday homes. Known for her signature use of clean lines, tonal contrasts and carefully layered texture, Kelly Hoppen’s style has become synonymous with calm, contemporary living. The latest collection, available both online and in stores, was captured in a beautifully styled product shoot inside a modern family home sourced by Shootfactory. The chosen location echoed the design principles of the collection, offering the perfect balance of natural light, neutral tones and architectural softness.
The collection itself includes a carefully curated mix of home accessories, soft furnishings, lighting and decorative ceramics. Each piece reflects Hoppen’s signature aesthetic—modern without feeling stark, and luxurious while remaining practical. The styling of the shoot focused on creating a liveable, harmonious space that feels elevated but still very much like a home.
Textiles were a key focus, with throws and cushions providing graphic interest through bold borders and contrasting blocks of colour. These elements helped to frame each space without overwhelming it. In the bedroom, crisp white bedding was softened with a gently textured coverlet and paired with deep-toned accent cushions, while side tables were styled with bowls and stacked books to keep the overall look minimal and serene.
Statement lighting brought warmth to the collection, using sculptural floor and wall lamps with soft diffused light. These pieces were paired with tactile upholstery and pale wooden flooring, creating a cohesive mood throughout the property. Decorative ceramics, including sculptural vases in white, black and stone finishes, added interest to shelving and surfaces, providing just enough contrast within the neutral scheme.
The overall result was a clear reflection of Hoppen’s approach to interiors: functional but considered, stylish without feeling staged, and always underpinned by a calm, tonal palette.
The shoot took place in a high-spec family home, previously available through Shootfactory. Designed with premium finishes and a strong architectural identity, the location featured all the elements needed to bring the Kelly Hoppen collection to life. Open-plan rooms, oak flooring, natural light and a neutral interior scheme all helped frame the collection without distraction.
For future product styling in a similar tone, Woodside in London N6 offers a close alternative. This location property features a double-height kitchen and spacious living areas with rich, organic materials throughout. Timber panelling, concrete accents, and softly integrated lighting create the kind of backdrop that works effortlessly for modern homeware shoots. The property’s quiet palette and flowing layout allow each product to sit naturally within its space, whether for lifestyle styling or editorial content.
Shootfactory played a key role in helping M&S and Kelly Hoppen find a space that would support the calm, refined energy of the collection. For homeware and interiors shoots, the importance of an authentic, well-designed location cannot be overstated. From flooring and wall finishes to natural light and spatial flow, every detail contributes to how a product feels in a photograph.
Shootfactory’s library of homes across London and beyond includes properties designed for visual storytelling—homes that provide the right canvas for each brand’s voice. Whether for a whole campaign shoot or a quiet, detail-led story, the right location ensures the final imagery feels both aspirational and authentic.
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