What Does a Location Agency Do?

A location agency links property owners and creative professionals seeking the ideal project backdrop. By representing a diverse portfolio of properties, these agencies provide a curated selection of venues that meet the specific needs of their clients. For property owners, this means a new revenue stream and the opportunity to showcase their spaces in high-profile projects. For clients, it ensures access to unique and professionally managed locations, simplifying the search and booking process.

At Shootfactory, we specialise in connecting property owners with top photographers, stylists, and location managers, ensuring that each shoot or event runs smoothly from start to finish. Our extensive location library features properties across the UK and overseas, carefully selected for their aesthetic appeal and practicality. Whether you’re a property owner looking to monetise your space or a creative professional needing the perfect location, our agency offers unparalleled service and expertise to meet your needs.

What Does a Location Agency Do? - Shootfactory


Location Agencies

A location agency is a specialised service provider that connects property owners with clients needing unique and suitable locations for various projects. These projects can range from film and television productions to photography shoots, commercial advertisements, and special events. The agency maintains a curated library of properties, which it represents to potential clients, ensuring that each location meets specific standards and requirements.

The primary functions of a location agency include:

Property Representation:
The agency selects and lists properties in its location library, ensuring they are visually appealing and suitable for different projects.

Client Liaison:
The agency acts as an intermediary, facilitating communication between property owners and clients and meeting both parties’ needs.

Booking Management:
The agency handles all aspects of the booking process, from initial inquiries to finalising contracts, ensuring a seamless experience for property owners and clients.

On-Site Coordination:
During the actual shoot or event, the agency may provide on-site support to manage logistics and address any issues.

Location agencies play a critical role in the film, photography, and event industries for several reasons:

Access to a Diverse Range of Locations:
Location agencies offer an extensive and varied selection of properties, making it easier for clients to find the perfect setting for their projects. This diversity saves time and effort that would otherwise be spent scouting locations individually.

Professional Management:
Agencies professionally manage the entire location hire process. This includes ensuring that properties are properly maintained and presented, handling negotiations and contracts, and managing logistical details. This professional approach helps prevent misunderstandings and provides a smooth experience for property owners and clients.

Streamlined Booking Process:
By centralising the booking process, location agencies simplify the logistics of hiring a location. Clients can rely on the agency to handle all administrative aspects, from availability checks to contract execution, which allows them to focus on the creative aspects of their projects.

Quality Assurance:
Location agencies thoroughly vet properties before adding them to their library, ensuring that each location meets high quality and suitability standards. This vetting process gives clients confidence that their selected locations meet their requirements and expectations.

Risk Management:
Agencies also manage risk by ensuring that all necessary insurances are in place and by providing detailed contracts outlining the responsibilities of property owners and clients. This reduces the likelihood of disputes and protects all parties involved.


Services Provided by Location Agencies

  • Property Representation

One of the main services location agencies offer is the representation of properties in their location library. The process begins with thoroughly selecting and vetting to ensure that only high-quality, desirable properties are listed. Property owners are invited to submit photographs of their locations for an initial review. If the property meets the agency’s criteria for size, aesthetic appeal, and unique features, a professional photographer will visit and capture the property in its best light. This ensures that the property is presented accurately and attractively to potential clients.

During this process, the agency also advises property owners on preparing their locations for shoots, including tidying up spaces, removing personal items, and making any necessary adjustments to enhance the property’s appeal. Additionally, property owners complete a detailed guide document outlining specific instructions, such as furniture removal options and special requirements for cleaning products. This preparation helps streamline the booking process and ensures each property is ready for use when hired.

  • Client Liaison

Location agencies are vital for property owners and clients, including photographers, stylists, and location managers. The agency’s role involves understanding clients’ specific needs and requirements and matching them with suitable properties from the location library. This involves detailed consultations to understand the project’s vision, logistical needs, and any specific criteria the location must meet.

The agency facilitates communication between both parties, ensuring that all queries are addressed promptly and accurately. This liaison role includes providing detailed information about the properties, organising site visits if necessary, and ensuring that clients and property owners are fully informed throughout the process. By acting as a central point of contact, the agency helps to avoid misunderstandings and ensures that both parties are aligned on expectations and requirements.

  • Booking Management

Once a client hires a property, the agency handles all aspects of the booking process. This includes drafting and finalising contracts that outline the terms of the hire, such as payment terms, hours of use, and specific conditions related to the property’s use.

The agency ensures that all necessary insurance is in place to protect the property owner and the client. This includes public liability insurance and any additional coverage required for specific types of shoots or events. The agency also manages the financial transactions, collecting client payments and disbursing them to property owners according to the agreed terms. This comprehensive management of the booking process ensures a smooth and hassle-free experience for all parties involved.

  • On-Site Coordination

A location agency’s involvement doesn’t end once a booking is confirmed. Agencies often provide on-site coordination before, during, and after the hire to ensure everything runs smoothly. Before the shoot or event, the agency may conduct a final walkthrough of the property to confirm that it meets the client’s expectations and is ready for use.

During the hire, the agency remains available to address any issues or concerns, coordinating with the property owner and client to resolve problems quickly and efficiently. This on-site presence helps manage logistics, such as crew members’ arrival and departure, furniture arrangement, and any special requirements that need to be addressed.

After the hire, the agency conducts a final inspection to ensure the property is returned to its original condition. This post-hire coordination includes addressing any damages or issues during the hire and ensuring the property owner is satisfied with the outcome. By providing comprehensive support throughout the process, location agencies ensure a positive experience for property owners and clients, fostering long-term relationships and repeat business.


The Selection Process for Properties

When listing properties in a location agency’s library, certain key criteria must be met to ensure the property appeals to potential clients. These criteria include:

Room Size:
The property must have rooms large enough to comfortably accommodate a photographic crew of 10 to 15 people. Ample space is crucial for setting up equipment, allowing movement, and facilitating various shooting angles.

Natural Light:
Good natural light is highly desirable as it enhances the quality of photographs and videos. Properties with large windows, skylights, or well-lit interiors are particularly sought after.

Unique Features:
Properties with distinctive architectural details, unusual layouts, or special features such as exposed brick walls, spiral staircases, or vintage fixtures stand out. These elements can add character and interest to a shoot.

Decor and Style:
The overall decor and style of the property should align with current trends and aesthetic preferences. Modern, minimalist, rustic, and industrial styles are often popular choices. Well-maintained and thoughtfully decorated spaces are more likely to attract clients.

Properties that offer multiple usable spaces or flexible layouts are advantageous. The ability to adapt the property for different scenes or setups increases its appeal.

By meeting these criteria, properties become prime candidates for inclusion in the location agency’s library, ensuring they attract a wide range of clients and projects.

Photographic Review

The initial photographic review is a crucial step in the property selection process. Property owners are asked to submit high-quality images of their spaces, capturing different rooms and unique features. These photographs serve several important purposes:

First Impression:
The images give the agency a first impression of the property, helping to determine if it meets the necessary criteria.

Visual Appeal:
High-quality, well-lit photographs can showcase the property’s best attributes, making it more attractive to potential clients.

Assessment Tool:
The photographs allow the agency to assess the property’s condition, style, and suitability for various shoots or events.

The importance of these initial images cannot be overstated. They play a decisive role in whether a property advances to the next stage of the selection process. Properties that pass this visual assessment are then considered for an on-site visit by a professional photographer.

On-Site Assessment

The on-site assessment is a thorough evaluation conducted by a professional photographer who visits the property to capture its full potential. During this assessment, several key activities take place:

Detailed Photography:
The professional photographer takes comprehensive, high-resolution property images. These photos go beyond the initial submission, capturing the property from multiple angles and in various lighting conditions to provide a complete visual representation.

Property Staging:
The photographer may advise on staging the property to enhance its appeal. This could involve rearranging furniture, decluttering spaces, and highlighting unique features.

Condition Check:
The photographer assesses the property’s overall condition, noting any issues needing attention before listing. This ensures that the property is in prime condition for potential hires.

Documenting Details:
The assessment includes documenting room dimensions, amenities, and logistical considerations that might impact a shoot or event.

This on-site assessment is critical in finalising the property’s inclusion in the agency’s location library. It ensures that the property meets the initial criteria, looks its best in promotional materials, and can be accurately represented to clients.


Benefits of Registering with a Location Agency

Registering a property with a location agency can increase its visibility and attractiveness to high-profile clients. These clients often include:

Film and Television Productions:
Major studios and independent filmmakers seek unique locations for shooting scenes. Properties listed with a reputable agency can attract attention from these productions and potentially appear in movies, TV shows, and commercials.

Advertising Agencies:
Marketing and advertising firms look for distinctive campaign settings. Being part of a location library increases the chances of a property being selected for print ads, online promotions, and other advertising materials.

Fashion Shoots:
Fashion photographers and magazines require diverse and visually appealing backdrops for their shoots. Properties registered with a location agency can be featured in high-end fashion spreads and editorial pieces.

Event Planners:
Organisers of corporate events, product launches, and private parties often need unique venues. Location agencies connect these planners with properties that offer the perfect event ambience.

By listing a property with a location agency, owners gain access to a wide range of prestigious clients, significantly increasing the property’s exposure and potential for high-profile bookings.

Professional Management

One of the key advantages of registering with a location agency is the professional management of bookings and contracts. This comprehensive service includes:

Streamlined Booking Process:
The agency handles all inquiries and booking arrangements, saving property owners time and effort. Clients can browse, select, and book properties through the agency’s platform.

Contract Handling:
Agencies manage the creation and execution of contracts, ensuring all terms are clear and legally binding. This includes details on payment terms, hours of use, and specific conditions related to the property.

Insurance and Liability:
The agency ensures that all necessary insurance is in place, protecting the property owner and the client. This minimises risks and provides peace of mind during the hire period.

Conflict Resolution:
In case of any disputes or issues, the agency acts as a mediator, resolving conflicts efficiently and professionally.

The agency’s professional management ensures that all aspects of the booking process are handled smoothly and effectively, providing a hassle-free experience for property owners.

Additional Income

Registering a property with a location agency offers a lucrative opportunity to generate additional income. This financial benefit includes:

Rental Fees:
Property owners receive rental fees for each booking, providing a steady income stream. The rates are typically based on factors such as the duration of the hire, the type of project, and the property’s unique features.

Multiple Bookings:
Properties can be booked multiple times for different projects, maximising their earning potential. Regular bookings can lead to substantial cumulative income over time.

Long-Term Partnerships:
Establishing a relationship with a location agency can lead to repeat business and long-term client partnerships. This ongoing collaboration ensures a consistent flow of income.

In addition to these direct financial benefits, property owners gain from the indirect exposure and prestige of being featured in high-profile projects. This can enhance the property’s value and appeal, leading to further opportunities for income generation.


The Shootfactory Advantage

Shootfactory stands out in the competitive landscape of location agencies due to several unique selling points:

Extensive and Diverse Location Library:
Shootfactory boasts an extensive library of diverse properties, from urban lofts and modern apartments to countryside estates and historic mansions. This variety ensures that clients can find the perfect location for any project.

Personalised Service:
We pride ourselves on offering personalised service to property owners and clients. Our team works closely with property owners to ensure their spaces are presented in the best possible light and with clients to meet their specific location needs.

Professional Photography:
Each property in our library is professionally photographed, highlighting its best features and ensuring it stands out to potential clients. This attention to detail helps attract high-profile bookings.

Comprehensive Management:
Shootfactory handles all aspects of the booking process, from initial inquiries to final payments. This includes detailed contracts, insurance arrangements, and on-site coordination, providing a seamless experience for both parties.

Reputation and Trust:
With years of experience in the industry, Shootfactory has built a reputation for reliability and excellence. Our trusted name attracts top clients and ensures property owners receive consistent, high-quality service.

Registration Process

Registering a property with Shootfactory is straightforward and user-friendly. Follow these steps to get started:

Initial Inquiry:
Property owners express interest by contacting Shootfactory via our website or submission form.

Photograph Submission:
Owners submit a selection of high-quality photographs of their property. These images should showcase different rooms, unique features, and overall ambience.

Property Review:
The Shootfactory team reviews the submitted photographs to assess the property’s suitability for our location library.

On-Site Assessment:
If the property meets our criteria, we arrange for a professional photographer to visit and conduct a detailed on-site assessment. This includes taking high-resolution images and providing staging advice.

Contract Agreement:
Once the property is approved, we issue a contract that outlines the terms of representation, payment details, and responsibilities of both parties.

Listing and Promotion:
The property is added to our location library and promoted to potential clients. Shootfactory handles all inquiries, bookings, and logistical arrangements.

Ongoing Support:
We provide ongoing support to property owners, including updates on bookings, client feedback, and assistance with any issues.


Prepare Your Property for a Shoot

Making your property presentable for a shoot is crucial to ensure it looks its best and meets clients’ expectations. Here are some practical tips to help you prepare:

Ensure your property is clean. Clean all surfaces, windows, and floors thoroughly. Pay special attention to kitchens and bathrooms, as these areas are often focal points.

Remove personal items and unnecessary clutter. This includes family photos, personal mementoes, and everyday items that can distract from the property’s features—clear countertops, shelves, and tables to create a clean, open look.

Enhance your property’s appeal by styling it attractively. Use neutral, tasteful decor to create a welcoming atmosphere. Fresh flowers, tasteful artwork, and coordinated textiles can add a touch of elegance.

Open curtains and blinds to maximise natural light. Add extra lighting to darker areas to ensure the space is well-lit and inviting.

Furniture Arrangement:
Arrange furniture to highlight the space and flow of each room. Ensure clear pathways and the furniture placement showcase the room’s best features.

Repairs and Maintenance:
Address minor repairs or maintenance issues before the shoot. This includes fixing leaky faucets, touching up paint, and ensuring all appliances are in working order.

Owner’s Responsibilities

During the hire period, property owners have several responsibilities to ensure a successful shoot:

Communicate with the agency and the client before and during the shoot. This ensures any questions or issues can be addressed promptly.

Provide easy access to the property for the crew and ensure any necessary keys, codes, or instructions are available.

Condition Maintenance:
Ensure the property remains in the agreed-upon condition throughout the hire period. This includes maintaining cleanliness and addressing any issues that arise.

Be prepared for some flexibility in scheduling, as shoot timings can sometimes change due to unforeseen circumstances.

Respect Agreements:
Honour all terms outlined in the contract, including hours of hire, areas of the property available for use, and any special conditions agreed upon.

Guide Document

Creating a detailed guide document is an essential part of the preparation process. This document serves several important functions:

Directions and Access Instructions:
Provide clear directions to the property, including any specific entry points, parking instructions, and access codes.

Property Guidelines:
Outline any specific guidelines for the property, such as areas where furniture can be moved, restrictions on particular rooms, and any special care instructions (e.g., delicate surfaces, antique furniture).

Special Requirements:
Note any special requirements or preferences, such as preferred cleaning products or procedures, handling of fragile items, and any equipment restrictions.

Contact Information:
Include contact details for the property owner and key personnel, ensuring the crew can reach the appropriate person.


Unlock the Potential of Your Property

If you own a property that could serve as a stunning backdrop for film, photography, or events, now is the perfect time to consider registering with Shootfactory. By joining our extensive location library, you can unlock your property’s potential, gain exposure to high-profile clients, and generate additional income.

To get started, see our location agency and follow the simple registration process. If you’re a client looking for the ideal location for your next project, browse through our diverse range of properties to find the perfect setting.

Unlock the potential of your property today with Shootfactory and become part of a community that brings creative visions to life.


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