New London Location Houses with Swimming Pools

New London homes with private swimming pools continue to be in demand for photography, filming, commercials, fashion campaigns and television productions. Whether you need a sleek outdoor pool framed by landscaped gardens, a retro indoor pool straight from the 1970s, or a hidden tropical oasis in the heart of the capital, London’s latest additions offer an impressive range of settings.

Swimming pools instantly add a premium lifestyle feel to any production. They create strong reflections, introduce movement into a scene, and provide a backdrop that works equally well for luxury brands, fashion editorials, wellness campaigns and residential interiors.

Below are six outstanding Location houses with swimming pools as a defining feature.

Alabaster

The newly added Alabaster brings together restored Victorian architecture with refined contemporary design across an impressive 4,500 square feet. The interiors balance period elegance with bespoke modern finishes, making every room suitable for premium lifestyle and interiors photography.

The rear garden becomes the centrepiece of the property, with a beautifully landscaped terrace surrounding a striking outdoor swimming pool. Large glazed openings connect the kitchen and living spaces directly to the garden, allowing productions to capture seamless indoor-outdoor scenes.

Other highlights include the bespoke bar, elegant drawing room, formal dining area and five individually designed bedrooms, giving production teams plenty of visual variety without changing location.

ALABASTER
LONDON, W4

Brondesbury

Brondesbury offers scale, practicality and contemporary family living in one of North West London’s largest detached location houses.

Its landscaped rear garden features a generous swimming pool alongside a substantial self-contained garden house, creating multiple filming environments within the same property. The open-plan extension opens completely via bi-fold doors, naturally connecting the kitchen, dining, and outdoor areas.

Inside, polished concrete-effect flooring, walnut feature walls, and glass balustrades create clean architectural lines that work particularly well for modern advertising campaigns and television productions.

With parking for up to ten vehicles and an integral garage, this location is also suited to larger crews.

Brondesbury
London, NW6

Denmark House

Although located just outside London, Denmark House offers a distinctive blend of Georgian architecture and bold mid-century styling that sets it apart.

The landscaped garden includes an elegant outdoor swimming pool surrounded by sculptural planting, providing an architectural backdrop that feels equally suited to fashion editorials and luxury brand campaigns.

Inside, original Georgian reception rooms sit comfortably alongside terrazzo flooring, Memphis-inspired interiors, oversized parquet flooring and striking mid-century spaces filled with artwork. Productions benefit from moving between completely different design periods without leaving the property.

DENMARK HOUSE LONDON, RG9 - SHOOTFACTORY - LONDON HOUSES

DENMARK
LONDON, RG9

Deerhurst

Some productions need something completely different, and Deerhurst delivers exactly that.

This extraordinary 1970s property remains wonderfully untouched, complete with patterned wallpaper, pine-clad interiors, colourful bathrooms and even a disco room. Its indoor swimming pool perfectly complements the home’s unmistakable retro aesthetic.

For productions recreating period scenes or seeking authentic vintage interiors, there are very few properties in London that offer such originality. Every room feels like stepping into another decade, making it ideal for music videos, television dramas and nostalgic fashion shoots.

DEERHURST LONDON, SW16 - SHOOTFACTORY - LONDON HOUSES

Deerhurst
London, SW16

Frognal

Frognal combines historic architecture with sustainable contemporary design through the renovation of an eighteenth-century stable conversion.

Natural Douglas fir timber frames, extensive glazing and handcrafted detailing create a warm architectural setting throughout the house. Outside, the gardens lead to an elevated swimming pool with a surrounding deck and an adjacent studio building.

The pool area has independent rear access, making equipment movement much easier during productions. Large terraces, landscaped gardens and multiple outdoor levels also give photographers and directors a variety of perspectives throughout the day.

FROGNAL
LONDON, NW3

Penywern Garden

Not every swimming pool location needs a large house.

Penywern Garden is one of London’s hidden gems, offering a beautifully maintained sub-tropical private garden centred around a heated outdoor swimming pool. Despite being moments from Earl’s Court, the space feels remarkably secluded, with mature planting creating complete privacy.

The lush greenery, exotic plantings, and heated pool provide an atmosphere rarely found in central London, making it an excellent choice for summer campaigns, swimwear photography, wellness brands, and productions requiring a tropical feel without leaving the city.

Sub-tropical garden with swimming pool PENYWERN GARDEN LONDON, SW5 - Shootfactory - QUIRKY & UNUSUAL LOCATIONS

Penywern Garden
London, SW5

Swimming Pools That Add Production Value

Swimming pools offer far more than an attractive backdrop. Water introduces reflections, texture and movement that change naturally throughout the day. Early morning creates calm, mirrored surfaces, while afternoon sunlight produces vibrant highlights and shimmering patterns that photographers can use creatively.

Outdoor pools naturally extend living spaces, allowing productions to blend interiors with gardens. Indoor pools provide complete weather independence, making scheduling more predictable year-round.

Many lifestyle brands also use swimming pools to convey luxury, relaxation, health, and contemporary living, making them valuable settings for a wide range of commercial projects.

Swimming Pool Locations with SHOOTFACTORY

Whether your production requires a contemporary architectural home with landscaped gardens, an authentic retro interior with an indoor pool, or a hidden tropical garden in central London, SHOOTFACTORY represents swimming pool locations to suit every creative brief.

Our experienced location team can recommend suitable properties based on your production requirements, crew size, access needs and visual style, helping you find the right location quickly and efficiently.

 

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