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What makes Pinterest the perfect social network for a photographer’s business marketing? Pinterest is a social network especially suited to sharing visually.
With a visual orientation, this social network allows the uploading of images or videos and sharing with others. Since the goal of Pinterest is to build a connection between “everyone in the world through the “things” they find interesting, it can be a marketing tool for all businesses.
Pinterest is an outstanding social network for photographers because of its highly visual medium giving businesses opportunities to engross consumers with captivating images. Small photography businesses as well as any other type small businesses can facilitate conversations centered on their brands with the use of “share” buttons, digital icons, which allow Pinterest visitors to click and share an image or content. As a user, you can choose to either upload images from your computer or pin things you find on the web with use of the Pinterest bookmarklet. Similar to most social networks, you can execute the standard functions of social networking that include following your friends boards, either liking or commenting on pins of other users, re-pinning content to other users boards, using email to share pins of others on Twitter or Facebook, and embedding individual pins on other users websites or blogs.
Suggestions for your profile:
A great way to get started is to craft some pin boards before you actually start to build a Pinterest following. This will allow new followers to have a motivation to follow your pins. You can get your Pinterest following started in the following ways:
By adding a Pin-It button to your business website, you will allow visitors to easily share your visual images or content to your site’s visual content. Similar to sharing buttons of other social media, this will assist you in exposing your brand to different viewers. At the same time, you can also showcase your presence on other social media accounts by adding a Pinterest follow button tool as well.
Pinterest can be a tool for you to learn your ideal customers interests and needs. By viewing pin boards, you can gain an understanding of exactly who are your customers and what interests them.
Including Pinterest in your marketing mix of social media is an outstanding opportunity for your business, but you should be sure you are generating enough results in order to make it worth your effort and time. You can send traffic back to your website by including links to your business website and landing pages in your pins. To assess your progress, you should keep track of leads and referrals generated by Pinterest.