+44 (0) 207 252 3900 info@shootfactory.co.uk
Monday - Friday 10:00 - 17:30
Percival Menswear’s Autumn Winter 2025 shoot brings the brand’s core idea into focus, reworking familiar wardrobe staples through subtle design shifts and thoughtful styling. Founded in East London, Percival has built its identity on refining classic menswear, introducing updated fabrics and contemporary fits that feel relevant without losing their roots.
Set within a bright, pared-back studio environment, the campaign reflects this balance. The imagery feels clean and considered, allowing the clothing to take centre stage while still grounding the shoot in a recognisable, everyday setting.
The collection continues Percival’s approach of rethinking traditional menswear. Tailored jackets, knitwear and relaxed trousers are presented with a sense of ease, styled in a way that feels natural rather than overly composed.
At a glance, a soft-knit polo is paired with loose-cut cream trousers, creating a relaxed silhouette that still maintains structure. The addition of a simple belt and leather shoes keeps the outfit grounded, reflecting the brand’s focus on pieces that can be worn day to day.
Another look introduces a darker palette, with a pinstriped jacket layered over a plain tee and denim. The combination feels straightforward yet refined, showcasing the collection’s versatility. These are garments designed to move between settings, from work to casual environments, without needing adjustment.
Across the series, the emphasis remains on fabric and fit. Materials are chosen for both comfort and durability, with careful sourcing and production shaping the final result. The styling reinforces this, keeping each look understated while allowing small details to come through.
Clerkenwell Studio provides a setting that closely aligns with the campaign’s tone. With 165 square metres of open shooting space, the studio offers flexibility while maintaining a strong visual identity.
High vaulted ceilings with exposed white beams introduce height and openness, creating a light-filled environment that works well for fashion shoots. Large sash windows allow natural light to move across the space, softening the overall look and supporting a clean, editorial feel.
The mix of white brick, plastered walls, and wood panelling adds subtle variation without overwhelming the frame. This allows the clothing to remain the focus while still giving each image a sense of depth. Underfoot, the contrast between parquet and concrete flooring offers further compositional options within the same space.
The studio kitchen adds another layer of usability, offering a bright and functional space that can be incorporated into lifestyle or product-focused shoots. This versatility makes Clerkenwell Studio suitable for a wide range of productions beyond fashion.
At SHOOTFACTORY,/a>, locations are selected for their ability to support a clear and cohesive visual direction. Clerkenwell Studio offers a straightforward, adaptable space that works particularly well for brands focused on modern, everyday clothing.
For Percival’s Autumn Winter 2025 campaign, the studio location provided a neutral backdrop that allowed the garments to take centre stage. The balance of natural light, open space and subtle architectural detail ensured each look felt grounded and authentic.
For menswear brands working with refined basics and updated classics, Clerkenwell Studio stands as a reliable London location that supports both editorial and commercial shoots with ease.
Prefer an AI Summary?